The challenge
Passa Sports is a fast-growing sports specialist operating across 9 sports categories, active in 4 countries, and processing approximately 1.3 million orders annually.
To support this scale, an efficient and uninterrupted intralogistics flow is essential.
Despite having an existing conveyor setup in place, several bottlenecks limited overall performance:
For a high-volume e-commerce operation, these inefficiencies directly impacted scalability and operational efficiency.

The solution
In close collaboration with the system integrator and NDW, the entire sorting process was re-evaluated and optimized.
Extensive testing was carried out using the full Passa Sports portfolio, resulting in a redesigned and highly efficient sorting concept:
- Implementation of a high-speed sortation system
- Introduction of a V-shape sorting layout
- Elimination of vertical movements and unnecessary direction changes
- Creation of a continuous and uninterrupted product flow
The outcome of the testing phase:
- 100% sorting success rate
This new setup ensures that parcels remain in motion at all times, preserving line speed and maximizing throughput.
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Key benefits
- High-speed sortation performance
- Continuous product flow
- Maximum operational efficiency
- Scalable system design
- Reliable and consistent throughput

About Passa Sports
Passa Sports is a leading sports retailer specializing in multiple sports categories, serving customers across Europe. With a portfolio of specialized webshops focused on sports such as tennis, running, football, and padel, the company offers a wide range of sportswear, footwear, and accessories. By combining this sport-specific focus with in-depth product expertise, Passa Sports is able to effectively serve athletes at every level. The organization is characterized by strong growth, a customer-centric approach, and a continuous focus on efficiency and innovation within its logistics operations.